Why is Khyati Multimed. falling/rising?

As of 11-Jul, Khyati Multimedia Entertainment Ltd's stock price is currently at 3.60, reflecting a decrease of 0.04 or 1.1%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 6.01% during this period. Additionally, the stock has shown a significant drop in delivery volume, which fell by 89.9% compared to the 5-day average. Over the past year, Khyati Multimedia has generated a return of -7.22%, indicating consistent underperformance against the benchmark, and the company's financial health is concerning, with operating losses and a negative EBITDA. The weak ability to service debt, evidenced by a poor EBIT to Interest ratio of -0.26, further exacerbates the stock's negative outlook.
In the broader market context, the stock's short-term performance has been notably worse than the benchmark, with a 1-week return of -8.16% compared to the Sensex's decline of only 1.12%. This stark contrast highlights the stock's ongoing struggles relative to the overall market. Furthermore, Khyati Multimedia's long-term performance has been lackluster, with a year-to-date return of -29.69% against the Sensex's positive return of 5.58%. The company's weak profitability, as indicated by a low Return on Equity of 1.84%, coupled with its consistent underperformance over the last three years, suggests that investor confidence is waning, contributing to the stock's downward trajectory.