Why is Khyati Multimed. falling/rising?

As of 06-Aug, Khyati Multimedia Entertainment Ltd is experiencing a decline in its stock price, currently at 3.25, which reflects a decrease of 0.15 or 4.41%. The stock has underperformed its sector by 4.19% today and has been on a downward trend for the last three days, resulting in a total drop of 13.33% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish sentiment. While there has been a notable increase in investor participation, with delivery volume rising by 171.67% against the 5-day average, the overall performance remains weak, as evidenced by the stock's significant declines over the past week and month, with returns of -9.22% and -17.09%, respectively.
In the broader market context, Khyati Multimedia's recent performance contrasts sharply with the Sensex, which has only declined by 1.15% over the past week and 3.46% over the past month. This indicates that the stock is underperforming relative to the benchmark, highlighting specific challenges faced by the company. The year-to-date performance shows a stark decline of 36.52% for Khyati Multimedia compared to a modest gain of 3.08% for the Sensex, further emphasizing the stock's struggles in the current market environment.