Why is KIFS Financial falling/rising?

As of 24-Jun, KIFS Financial Services Ltd is experiencing a decline in its stock price, currently at Rs 113.00, which reflects a decrease of Rs 1.1 or 0.96%. The stock has been underperforming recently, having fallen consecutively for the last three days, resulting in a total drop of 6.26% during this period. Despite reaching an intraday high of Rs 120 earlier today, the stock's performance has been weak, with a 9.35% decline over the past week and a significant 31.76% drop over the last year. The stock's valuation appears attractive with a return on equity (ROE) of 15.2 and a price-to-book value of 2.3, but it is trading at a premium compared to its peers. Negative factors include a weak long-term fundamental strength and disappointing financial results, such as a 33.2% decline in net sales compared to the previous quarter's average.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark Sensex, which has gained 0.58% over the past week. While KIFS Financial has shown a positive return of 7.01% over the past month, its year-to-date performance remains concerning with a decline of 26.26%, significantly underperforming the Sensex's 5.01% increase. This underperformance in both short-term and long-term metrics, combined with weak financial results and a high reliance on non-operating income, contributes to the stock's downward trajectory in the market.