Why is KIFS Financial falling/rising?

As of 10-Jul, KIFS Financial Services Ltd is experiencing a decline in its stock price, currently at 159.95, reflecting a decrease of 0.6 or 0.37%. The stock has underperformed its sector by 0.5% today and has been on a consecutive downward trend for the last four days, resulting in a total drop of 10.14% during this period. Over the past week, the stock has seen a significant decline of 8.07%, while its performance over the last month shows a positive return of 21.27%. However, despite this recent uptick, the stock has generated a negative return of 4.73% over the past year. The company has a return on equity (ROE) of 15.2, indicating fair valuation, but it is trading at a premium compared to its peers. The recent financial results have raised concerns, particularly with net sales falling by 33.2% compared to previous quarters, which may have contributed to the stock's downward movement.
In the broader market context, the Sensex has shown minimal change of just 0.06% over the past week, indicating that the stock's decline is not solely due to market trends but rather specific issues within the company. The stock's performance has consistently lagged behind the benchmark over the last three years, further highlighting its underperformance. The falling investor participation, with a significant drop in delivery volume, suggests a lack of confidence among investors, which could be exacerbating the stock's decline. Overall, the combination of weak long-term fundamentals, disappointing recent financial results, and a consistent pattern of underperformance against the benchmark are likely contributing to the stock's current downward trajectory.