Why is KIFS Financial falling/rising?

As of 15-Jul, KIFS Financial Services Ltd's stock price is currently at Rs 157.00, reflecting an increase of Rs 2.0 or 1.29%. Today, the stock opened with a significant gain of 5.81% and reached an intraday high of Rs 169.9, showcasing high volatility with an intraday range of Rs 19.75. Despite this positive movement today, the stock has underperformed over the past week with a decline of 7.65%, although it has shown a strong performance over the past month with a rise of 24.85%. The company's return on equity (ROE) stands at 15.2, indicating fair valuation, but it trades at a premium compared to its peers. However, the stock has faced challenges, including a significant drop in net sales and consistent underperformance against benchmarks over the last three years.
In the broader market context, the Sensex has declined by 1.36% over the past week, which indicates that KIFS Financial's short-term performance is notably worse than the market. While the stock has shown a positive return of 24.85% over the last month, it still lags behind the benchmark's 1.79% gain during the same period. The stock's recent volatility and rising investor participation, with a delivery volume increase of 189.51%, suggest a mixed sentiment among investors. However, the company's weak long-term fundamentals and negative financial results could be contributing to cautious investor behavior, impacting its overall performance in the market.