Why is KIFS Financial falling/rising?

As of 17-Jul, KIFS Financial Services Ltd is currently priced at 161.10, reflecting a decrease of 1.9, or 1.17%. The stock has experienced a trend reversal, falling after two consecutive days of gains. Although it opened with a gain of 3.07% today and reached an intraday high of Rs 170.05, it ultimately underperformed its sector by 0.84%. Over the past week, the stock has shown a positive return of 0.72%, while its one-month return stands at an impressive 29.24%. However, despite these short-term gains, the stock has generated a negative return of 0.56% over the past year, indicating some underlying weaknesses. The company has a fair valuation with a return on equity (ROE) of 15.2, but it is trading at a premium compared to its peers. The recent financial results have raised concerns, particularly with a significant drop in net sales and a high reliance on non-operating income.
In the broader market context, KIFS Financial's performance has been relatively weak compared to the benchmark, as it has consistently underperformed against the BSE500 over the last three years. While the stock has shown a positive return of 5.12% year-to-date, it still lags behind the benchmark's return of 5.27%. This underperformance, coupled with the recent negative financial results and a weak long-term fundamental strength, contributes to the stock's current decline. The rising investor participation and liquidity may provide some support, but the overall sentiment appears cautious given the company's recent financial struggles and historical performance against the market.