Why is Kiri Industries falling/rising?

As of 28-Jul, Kiri Industries Ltd is experiencing a decline in its stock price, currently at Rs 547.20, reflecting a decrease of Rs 17.8 or 3.15%. The stock has underperformed its sector by 6.1% today and has been on a downward trend for the last two days, with a total decline of 4.83% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish sentiment. Over the past week, the stock has fallen by 5.85%, and year-to-date, it has dropped 11.55%, contrasting with a significant 55.21% gain over the past year. However, the company has reported negative results for the last two consecutive quarters, which, combined with its weak long-term fundamental strength and high operating losses, has contributed to the recent price decline.
In the broader market context, Kiri Industries' short-term performance has lagged behind the benchmark, with the Sensex only declining by 1.59% over the same week. Despite the stock's impressive annual return of 55.21%, it is important to note that the overall market (BSE500) has generated negative returns of -2.52% in the last year, highlighting the stock's ability to outperform in the long run. However, the recent operating losses and a poor EBIT to Interest ratio indicate underlying financial challenges that may be causing investor concern. The stock's liquidity remains adequate for trading, but falling investor participation, as evidenced by a decrease in delivery volume, suggests a waning interest in the stock amidst these negative developments.