Why is Kiri Industries falling/rising?

As of 31-Jul, Kiri Industries Ltd is experiencing a decline in its stock price, currently at Rs 549.35, which reflects a decrease of Rs 12.95 or 2.3%. The stock has underperformed its sector by 2.19% today and has opened with a loss of 2.8%. It has also touched an intraday low of Rs 546.55. Over the past week, Kiri Industries has seen a return of -4.46%, while its performance over the last month is similarly negative at -4.38%. Despite a strong yearly return of 54.99%, the company has declared negative results for the last two consecutive quarters, which has contributed to its weak long-term fundamental strength and operating losses. The high institutional holdings at 25.04% indicate that these investors are aware of the company's challenges, which may further influence market sentiment negatively.
In the broader market context, the Sensex has shown a decline of only 1.22% over the past week, indicating that Kiri Industries is underperforming relative to the benchmark. While the stock has generated positive returns over the past year, its recent performance contrasts sharply with the benchmark's -3.00% return over the last month. The company's weak profitability metrics, including a poor EBIT to Interest ratio and negative EBITDA, suggest that the stock is trading at a risky valuation compared to its historical performance. This combination of factors, including rising investor participation but declining price movement, highlights the challenges Kiri Industries faces in maintaining investor confidence amidst its operational difficulties.