Why is Kiri Industries falling/rising?

As of 26-Aug, Kiri Industries Ltd is experiencing a price increase, currently at Rs 532.20, reflecting a change of 4.1 (0.78%) upward. Today's price summary indicates that the stock outperformed its sector by 1.61% and reached an intraday high of Rs 538.9, which is a 2.05% increase. However, despite this positive movement, the stock has shown a decline of 5.81% over the past month and a year-to-date drop of 13.97%. The company has faced operating losses and has reported negative results for the last three consecutive quarters, which has contributed to a weak long-term fundamental strength. While it has generated a notable return of 45.25% over the past year, its profits have decreased by 22.6%, indicating underlying financial challenges.
In the broader market context, Kiri Industries' short-term performance contrasts with the benchmark, as it has outperformed the Sensex, which has declined by 1.05% over the past week. The stock's liquidity appears adequate for trading, but a significant drop in delivery volume suggests waning investor participation. Despite being the second-largest company in its sector and constituting 11.55% of the industry, the ongoing operational losses and negative EBITDA position the stock as risky compared to its historical valuations. Overall, while the recent price increase may attract some attention, the fundamental weaknesses and declining profitability raise concerns about the stock's sustainability in the long term.