Why is Kiri Industries falling/rising?

As of 08-Sep, Kiri Industries Ltd is experiencing a decline in its stock price, currently at 518.05, which reflects a decrease of 4.85 or 0.93%. The stock has underperformed its sector by 0.84% today and has been on a consecutive downward trend for the last three days, resulting in a total decline of 2.37% during this period. Additionally, Kiri Industries has shown negative returns over the past week and month, with declines of 2.55% and 6.98%, respectively. Despite a strong performance over the past year with a return of 34.21%, the company has faced operating losses and has reported negative results for the last three consecutive quarters, which has contributed to its current price movement.
In the broader market context, while the Sensex has shown a slight increase of 0.53% over the past week, Kiri Industries' performance has been notably weaker, indicating a significant divergence from the benchmark. The company's weak long-term fundamental strength, characterized by low profitability and negative EBITDA, further exacerbates its current challenges. Although there has been a rise in investor participation, as evidenced by an increase in delivery volume, the overall market sentiment remains cautious due to the company's declining profitability and cash reserves. This combination of factors has led to the stock's recent downward trajectory amidst a generally stable market environment.