Why is Kiri Industries falling/rising?

As of 17-Sep, Kiri Industries Ltd is experiencing a price increase, currently at Rs 623.70, reflecting a rise of 3.55 (0.57%). The stock has shown strong performance recently, gaining 20.39% over the last seven days and outperforming the benchmark with a 1-week return of +14.08% compared to the Sensex's +1.56%. Additionally, Kiri Industries is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a positive trend. However, despite its impressive short-term performance, the company has declared negative results for the last three consecutive quarters, with significant declines in profitability metrics such as a -54.9% fall in profit before tax and an -84.7% drop in profit after tax compared to previous averages. This raises concerns about its long-term fundamental strength, especially given its operating losses and negative EBITDA.
Broader Market Context: The stock's recent gains come in a market environment where the broader BSE500 index has generated negative returns of -2.63% over the past year, highlighting Kiri Industries' ability to outperform despite challenging conditions. While the stock has delivered a remarkable 70.13% return over the past year, it is important to note that this performance is juxtaposed with a decline in profits of -22.6%, suggesting that investor sentiment may be buoyed by short-term gains rather than long-term stability. The stock's liquidity is also favorable, with a significant increase in delivery volume, indicating rising investor participation, which may further support its upward price movement in the short term.