Why is Kiri Industries falling/rising?

As of 31-Oct, Kiri Industries Ltd's stock price is currently at Rs 532.00, reflecting a decline of Rs 17.05 or 3.11%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 8.13% during this period. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, the stock has underperformed its sector by 1.92% today. Despite a strong annual return of 36.29%, the company has reported negative results for the last three consecutive quarters, with significant drops in profitability and cash reserves, which contribute to its weak long-term fundamental strength. Furthermore, a high percentage of promoter shares are pledged, adding to the stock's risk profile.
In the broader market context, Kiri Industries has seen a short-term return of -6.65% over the past week, while the benchmark Sensex has only declined by 0.32%, highlighting the stock's relative weakness. Over the past month, Kiri Industries has also underperformed, with a decline of 6.11% compared to the Sensex's gain of 3.65%. This underperformance, coupled with the company's operating losses and declining profitability, has led to increased selling pressure, particularly in a market environment where high promoter pledges can exacerbate downward movements in stock prices.