Why is Kore Digital falling/rising?

As of 17-Jul, Kore Digital Ltd's stock price is currently at 290.30, reflecting a decline of 7.05 points or 2.37%. Today's performance indicates that the stock has underperformed its sector by 2.47%. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The stock has experienced a significant drop in investor participation, with delivery volume falling by 31.69% compared to the 5-day average. Over the past year, Kore Digital has generated a return of -42.31%, and its net sales have seen a drastic decline of 66.04%, contributing to very negative financial results. Despite having a high return on equity (ROE) of 29.77% and a low debt-to-equity ratio, the company's overall performance remains below par, with profits falling by 0% and a recent PAT of Rs -1.00 crore, marking a 126.5% decline.
In the broader market context, Kore Digital's short-term performance has been notably poor, with a 1-week return of -7.67% compared to the Sensex's decline of only 0.96%. This underperformance is further highlighted by the stock's year-to-date return of -50.30%, contrasting sharply with the Sensex's gain of 6.20%. The company's inability to generate positive returns over the past year and its consistent underperformance against the BSE500 index over various time frames indicate a challenging environment for the stock. Overall, the combination of declining sales, negative financial results, and poor market performance contributes to the stock's downward trajectory.