Why is Kore Digital falling/rising?

As of 20-Aug, Kore Digital Ltd's stock price is currently at Rs 270.80, reflecting a decrease of Rs 0.85, or 0.31%. The stock has underperformed significantly, with a 1-week return of -8.81% and a year-to-date decline of -53.64%. Today's performance indicates that it is trading lower than all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Despite a rise in investor participation, with delivery volume increasing by 30.74% against the 5-day average, the company has faced substantial challenges, including a drastic fall in net sales by 68.78% and negative results for the last two consecutive quarters. The stock's valuation appears attractive with a high ROE of 29.77% and a low debt-to-equity ratio, but these positive factors are overshadowed by its poor performance and significant losses over the past year.
In the broader market context, the Sensex has shown a positive return of 1.75% over the past week, contrasting sharply with Kore Digital's decline. This disparity highlights the stock's underperformance relative to the benchmark, as it has consistently lagged behind the BSE500 over various time frames, including the last three years and one year. The overall market conditions seem to favor other stocks, while Kore Digital struggles with its financial results and declining sales, contributing to its negative price movement.