Why is Kreon Finnancial falling/rising?

As of 18-Jul, Kreon Finnancial Services Ltd is experiencing a decline in its stock price, currently at Rs 19.93, which reflects a decrease of Rs 1.06 or 5.05%. The stock has underperformed its sector by 4.76% today, having touched an intraday low of Rs 19.5, marking a 7.1% drop. Over the past week, the stock has seen a slight decline of 0.35%, and its performance over the last month shows a significant drop of 6.48%. Year-to-date, the stock has plummeted by 31.63%, and over the past year, it has lost 51.95%. The company has reported positive net sales growth of 52.80% in the latest six months; however, it is burdened by operating losses and a negative EBITDA, indicating weak long-term fundamental strength. Additionally, the stock is trading below all key moving averages, and there has been a notable decline in investor participation, with delivery volume falling by 79.84% against the 5-day average.
In the broader market context, the Sensex has shown a slight increase of 0.38% over the past month, contrasting with Kreon’s significant decline. While the stock has underperformed the benchmark indices over various time frames, including a staggering 72.70% drop over the last three years, it is important to note that the stock has generated a positive return of 252.12% over the past five years. This long-term performance is overshadowed by its recent struggles, particularly in the short term, where it has consistently lagged behind the broader market trends. The combination of weak fundamentals, poor recent performance, and declining investor interest contributes to the stock's current downward trajectory.