Why is Kriti Industries falling/rising?

As of 04-Jul, Kriti Industries (India) Ltd is currently priced at 165.65, reflecting an increase of 0.4 (0.24%). The stock has shown strong performance recently, gaining 10.43% over the last three days and outperforming its sector by 0.38% today. Additionally, Kriti Industries has delivered impressive returns of 9.70% over the past week and 15.36% over the past month, while trading above all key moving averages. However, the company faces challenges, including a weak ability to service its debt, as indicated by a poor EBIT to Interest ratio of 1.91, and negative results over the last three consecutive quarters, which have contributed to a decline in operating profit by an annual rate of -18.12% over the past five years.
In the broader market context, while Kriti Industries has outperformed the Sensex in the short term, with a 1-week return of 9.70% compared to the Sensex's -0.74%, it has underperformed over the past year, generating a return of -13.75% against the market's 4.23%. Despite the recent positive momentum and rising promoter confidence, with an increase in their stake by 0.98%, the company's long-term growth prospects appear weak, which may temper investor enthusiasm moving forward.