Why is Kriti Industries falling/rising?

As of 24-Sep, Kriti Industries (India) Ltd is experiencing a decline in its stock price, currently at Rs 132.00, which reflects a decrease of Rs 4.5 or 3.3%. The stock has underperformed its sector by 3.23% today and has been on a downward trend, losing 11.56% over the last three days. Additionally, the stock has shown poor performance over various time frames, with a 1-week return of -6.88% and a year-to-date return of -15.92%. The company's financial health is concerning, as it has reported negative results for the last four consecutive quarters, with significant declines in profit before tax, profit after tax, and net sales. Furthermore, its ability to service debt is weak, indicated by a poor EBIT to Interest ratio of 1.81, and it has shown a troubling annual operating profit growth rate of -34.99% over the past five years.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark Sensex, which has gained 0.50% over the past month, while Kriti Industries has declined by 7.69%. This underperformance is compounded by the fact that the stock has generated a return of -44.64% over the past year, while the Sensex has only fallen by 3.77% during the same period. Although there has been a rise in promoter confidence with a 0.98% increase in their stake, this positive factor is overshadowed by the company's ongoing financial struggles and poor long-term growth prospects. The stock's liquidity remains adequate, but the overall sentiment appears negative, leading to its current price decline.