Why is Kush Industries falling/rising?

As of 25-Jun, Kush Industries Ltd is experiencing a price increase, currently trading at 9.76, which reflects a change of 0.11 or 1.14% upward. The stock has shown positive momentum, gaining 6.55% over the last two days and outperforming the Sensex with a 9.66% return over the past week compared to the benchmark's 1.61%. Additionally, Kush Industries is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bullish trend. However, despite these short-term gains, the company faces significant challenges, including a negative book value and a weak long-term fundamental strength characterized by declining net sales and high debt levels. The stock's performance over the past year has been poor, with a return of -28.76%, highlighting its struggle against broader market trends.
In the broader market context, while Kush Industries has shown a strong short-term performance, it has significantly underperformed the market over the past year, where the BSE 500 has generated returns of 3.43%. The stock's recent gains may be attributed to rising investor participation, as indicated by a 32.28% increase in delivery volume, suggesting renewed interest. However, the company's long-term outlook remains concerning due to its negative EBITDA and poor growth metrics, which could temper investor enthusiasm despite the current upward price movement.