Why is Kush Industries falling/rising?

As of 29-Aug, Kush Industries Ltd is experiencing a decline in its stock price, currently at 8.39, reflecting a decrease of 0.13 or 1.53%. The stock has underperformed its sector today by 0.83%, and while it is higher than its 5-day moving average, it remains below the 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has seen a return of -0.83%, and its performance over the last month shows a decline of 4.44%. The company has a negative book value and weak long-term fundamentals, with net sales decreasing at an annual rate of 6.36% and a debt-to-equity ratio averaging 0 times. Furthermore, the stock has generated a return of -16.27% over the past year, significantly underperforming the market.
In the broader market context, the Sensex has shown a decline of 1.84% over the past week, indicating that the market is also facing challenges, but Kush Industries' performance is notably worse. The company's weak financial health, characterized by negative EBITDA and flat results, has contributed to its poor stock performance relative to the market. Despite a rise in investor participation, as evidenced by a 20.32% increase in delivery volume, the overall sentiment remains negative due to the company's high debt levels and lack of growth, which has led to a perception of risk among investors.