Why is Kush Industries falling/rising?

As of 01-Sep, Kush Industries Ltd is experiencing a decline in its stock price, currently at Rs 7.70, which reflects a decrease of 0.69 or 8.22%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total return of -9.62% during this period. It is trading below all key moving averages, indicating a bearish trend. Additionally, the stock is close to its 52-week low, just 1.82% away from Rs 7.56. Over the past year, Kush Industries has generated a return of -21.59%, and its net sales have been declining at an annual rate of -6.36%. The company also has a negative book value and a high debt-to-equity ratio, which further contributes to its weak long-term fundamental strength.
In the broader market context, Kush Industries has significantly underperformed compared to the Sensex, which has only declined by 1.56% over the past week, while Kush Industries has dropped by 8.98%. This stark contrast highlights the stock's struggles relative to the market. The company’s poor financial performance, including a negative EBITDA and flat results in recent quarters, raises concerns among investors, leading to a lack of confidence and selling pressure. Despite a rise in investor participation, as indicated by a 61.87% increase in delivery volume, the overall sentiment remains negative due to the company's weak fundamentals and ongoing losses.