Why is Kush Industries falling/rising?

As of 02-Sep, Kush Industries Ltd is currently priced at Rs 7.92, reflecting an increase of Rs 0.22 or 2.86%. The stock has shown a trend reversal today, gaining after two consecutive days of decline. Despite this positive movement, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a generally weak performance. Over the past week, the stock has decreased by 4.00%, and it has also underperformed significantly over the past month and year, with declines of 11.31% and 17.76%, respectively. The company is facing challenges, including a negative book value and high debt levels, which contribute to its weak long-term fundamental strength. Additionally, while the stock has seen a rise in investor participation, the overall outlook remains risky due to negative EBITDA and poor sales growth.
In the broader market context, the Sensex has experienced a slight decline of 0.78% over the past week, which indicates that the stock's short-term performance is worse than the benchmark. However, Kush Industries has outperformed its sector by 1.87% today, suggesting some resilience despite its overall negative trends. The company's long-term performance has been below par, with a return of -20.40% year-to-date compared to the Sensex's gain of 2.58%. This underperformance, combined with the company's financial struggles, paints a concerning picture for investors, despite today's modest price increase.