Why is Kush Industries falling/rising?

As of 09-Sep, Kush Industries Ltd is experiencing a decline in its stock price, currently at 8.55, reflecting a decrease of 0.36 or 4.04%. The stock has underperformed its sector by 4.06% today and has shown a trend reversal after two consecutive days of gains. In terms of returns, the stock has increased by 7.95% over the past week but has decreased by 2.62% over the last month and 14.07% year-to-date. The company is facing challenges, including a negative book value and weak long-term growth, with net sales declining at an annual rate of 6.36%. Additionally, the stock's performance has been hindered by a high debt-to-equity ratio and negative EBITDA, contributing to its recent price movement.
In the broader market context, while the Sensex has gained 1.18% over the past week, Kush Industries has lagged behind, indicating a significant underperformance relative to the benchmark. The stock's liquidity appears sufficient for trading, but a notable decline in investor participation, with delivery volume falling by 32.68% against the five-day average, raises concerns about market confidence. Overall, the combination of poor financial fundamentals, recent negative performance, and a lack of investor interest suggests a challenging environment for Kush Industries, leading to its current price decline.