Why is Kush Industries falling/rising?

As of 15-Sep, Kush Industries Ltd is experiencing a decline in its stock price, currently at 8.40, which reflects a decrease of 0.28 or 3.23%. The stock has underperformed its sector by 3.53% today, with a notable drop in investor participation, as evidenced by a 62.07% decrease in delivery volume compared to the 5-day average. Over the past week, the stock has fallen by 5.72%, and its year-to-date performance shows a significant decline of 15.58%. The company is facing challenges, including a negative book value and weak long-term fundamentals, with net sales decreasing at an annual rate of 6.36% and a debt-to-equity ratio averaging 0 times. These factors contribute to the stock's recent downward movement.
In the broader market context, the Sensex has increased by 1.24% over the past week, contrasting sharply with Kush Industries' negative performance. The stock's returns have lagged behind the benchmark not only in the short term but also over the past year, where it has generated a return of -20.98% compared to the Sensex's decline of only 1.33%. This underperformance indicates that while the broader market is experiencing gains, Kush Industries is struggling significantly, further exacerbated by its poor financial health and high debt levels.