Why is Kush Industries falling/rising?

As of N/A, Kush Industries Ltd is currently priced at 8.26, reflecting a decline of 0.13, or 1.55%. Today's Price Summary data is not available, but the stock has shown negative returns over various periods, including a 4.84% drop over the past week and a 16.98% decline year-to-date. The company has a negative book value and weak long-term fundamental strength, evidenced by a poor annual growth rate in net sales of -6.36% and stagnant operating profit over the last five years. Additionally, the company carries high debt with a debt-to-equity ratio averaging 0 times, and it has reported a negative EBITDA, indicating financial instability. The stock's performance has been below par, generating a return of -23.66% over the last year and underperforming the BSE500 in both the short and long term.
In the broader market context, while the Sensex has shown a slight decline of 0.34% over the past week and a positive return of 5.07% year-to-date, Kush Industries has significantly underperformed, particularly with a year-to-date return of -16.98%. This stark contrast highlights the company's struggles relative to the market, as it has not only failed to keep pace with the benchmark but has also shown a concerning trend of declining profitability and growth. The combination of these factors contributes to the stock's downward movement, indicating a lack of investor confidence and a challenging operational environment.