Why is Ladderup Finance falling/rising?

As of 31-Jul, Ladderup Finance Ltd is experiencing a decline in its stock price, currently at Rs 52.00, which reflects a decrease of Rs 3.4 or 6.14%. Today's price summary indicates that the stock has underperformed its sector by 5.6%, opening with a loss of 6.14% and touching an intraday low of Rs 51.85. The stock has traded in a narrow range of Rs 0.15 and is currently below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 68.76% compared to the 5-day average. Despite generating an 18.59% return over the past year, the company faces challenges such as operating losses and weak long-term growth, with net sales declining at an annual rate of 13.47%.
In the broader market context, Ladderup Finance's short-term performance has been negative, with a 1-week return of -2.80%, compared to the Sensex's decline of only 1.22%. This underperformance is further highlighted by the stock's year-to-date return of -27.78%, contrasting sharply with the Sensex's positive return of 3.90%. The company's weak fundamentals, including a low return on equity of 1.9 and a concerning operating profit margin, contribute to its expensive valuation relative to peers. Overall, the combination of poor operational performance and declining investor interest is driving the stock's recent downward movement.