Why is Le Lavoir falling/rising?

As of 25-Jul, Le Lavoir Ltd's stock price is currently at 320.70, reflecting an increase of 3.75 or 1.18%. The stock has shown strong performance recently, gaining 11.3% over the last seven days and outperforming its sector by 3.16% today. It is also trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a positive trend. However, while the stock has generated a return of 21.09% over the past year, it faces challenges such as a weak long-term fundamental strength with a -2.58% CAGR growth in net sales over the last five years and a poor EBIT to Interest ratio of 0.58, which may impact investor sentiment.
In the broader market context, Le Lavoir's short-term return of +7.26% over the past week contrasts with the Sensex, which has declined by 0.36% in the same period. This indicates that Le Lavoir is performing well relative to the broader market. Despite its recent gains, concerns about its long-term profitability, as evidenced by a low Return on Capital Employed of 8.85% and a high Price to Book Value of 15.6, may temper enthusiasm among investors. Overall, while the stock is currently rising, its underlying fundamentals suggest caution moving forward.