Why is Le Lavoir falling/rising?

As of 22-Sep, Le Lavoir Ltd's stock price is rising, currently at 304.95, reflecting an increase of 11.6 or 3.95%. The stock has shown strong performance today, outperforming its sector by 4.19% and has been on a consecutive gain streak for the last four days, accumulating a total return of 17.88% during this period. The stock opened with a gain of 4.99% and reached an intraday high of Rs 308. Additionally, it is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating positive momentum. However, the stock has shown a decline of 4.70% over the past month, despite generating an 8.12% return over the last year, which is a positive indicator compared to the broader market.
In the broader market context, Le Lavoir's recent short-term return of +12.13% over the past week significantly outpaces the Sensex, which has only increased by 0.46% during the same period. This strong performance is supported by rising investor participation, as evidenced by a 19.89% increase in delivery volume compared to the 5-day average. However, concerns about the company's long-term fundamental strength, including a weak EBIT to Interest ratio and flat results in June, may temper investor enthusiasm. Despite these challenges, the stock's consistent returns over the last three years and its ability to outperform the BSE500 in recent annual periods contribute positively to its current upward price movement.