Why is Le Lavoir falling/rising?

As of 13-Nov, Le Lavoir Ltd is experiencing a decline in its stock price, currently at Rs 245.00, which represents a decrease of Rs 5.55 or 2.22%. The stock has been underperforming, having lost value for the last four consecutive days, resulting in a total decline of 12.48% during this period. It has also underperformed its sector by 1.5% today. The stock touched an intraday low of Rs 238.05 and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Although there has been a notable increase in investor participation, with delivery volume rising by 108.37% against the 5-day average, the overall sentiment appears negative, contributing to the stock's downward trend.
In the broader market context, Le Lavoir's short-term performance has been significantly worse than the benchmark, with a 1-week return of -11.93% compared to the Sensex's gain of 1.40%. Over the past month, the stock has declined by 14.59%, while the Sensex has increased by 2.61%. This stark contrast highlights the stock's struggles relative to the overall market, indicating that investor sentiment may be particularly weak for Le Lavoir Ltd at this time.