Why is LKP Finance falling/rising?

As of 26-Jun, LKP Finance Ltd's stock price is rising, currently at Rs 529.00, reflecting an increase of Rs 9.5 or 1.83%. The stock has recently hit a new 52-week high of Rs 544.95 and has been on a consecutive gain streak for the last three days, accumulating a total return of 7.96% during this period. In terms of performance, LKP Finance has significantly outperformed the benchmark Sensex, with a 1-week return of 6.12% compared to the Sensex's 2.94%, and a year-to-date return of 149.41% versus the Sensex's 7.19%. However, despite this positive momentum, the company faces challenges such as operating losses and a decline in net sales, which have grown at an annual rate of -10.18%. Additionally, the promoters have reduced their stake by 35.37%, indicating potential concerns about the company's future.
Broader Market Context: The stock's recent performance has been strong relative to the broader market, as evidenced by its substantial returns over various periods, including a remarkable 235.02% increase over the past year. This outperformance suggests that investor sentiment may be buoyed by short-term gains and rising participation, as indicated by a significant increase in delivery volume. However, the broader market context remains mixed, with the company grappling with fundamental weaknesses, including negative profit margins and a high price-to-book ratio. These factors could temper enthusiasm among investors, despite the stock's current upward trajectory.