Why is LKP Finance falling/rising?

As of 27-Jun, LKP Finance Ltd's stock price is rising, currently at 550.00, reflecting an increase of 21.0 or 3.97%. The stock has recently hit a new 52-week high of Rs. 559.9 and has shown strong performance, gaining 12.24% over the past week and 19.57% over the past month. It has outperformed its sector by 3.88% today and has been on a consecutive gain streak for four days. However, despite this positive momentum, the company faces challenges such as operating losses and a significant decline in net sales, which have decreased at an annual rate of -10.18%. Additionally, the promoters have reduced their stake by 35.37%, indicating a potential lack of confidence in the company's future.
In the broader market context, LKP Finance's short-term performance significantly outpaces the benchmark, with a 12.24% return over the past week compared to the Sensex's 2.00% increase. While the stock has demonstrated impressive long-term returns, including a 253.02% increase over the past year, its fundamentals are concerning, as evidenced by a negative PAT and cash equivalents at their lowest. The stock's high valuation relative to peers and the declining promoter confidence may pose risks that could affect its future performance, despite the current upward price movement.