Why is LKP Finance falling/rising?

As of 30-Jun, LKP Finance Ltd is experiencing a decline in its stock price, currently at Rs 534.50, which reflects a decrease of Rs 15.5 or 2.82%. Despite this recent drop, the stock has shown strong performance over the past year, generating a remarkable return of 255.27% and outperforming the BSE 500 index over various time frames. However, today's performance indicates a reversal after five consecutive days of gains, with the stock underperforming its sector by 3.34%. Additionally, it has touched an intraday low of Rs 521, and the weighted average price suggests that more volume was traded closer to this low price. The company's fundamentals are concerning, with operating losses and a significant decline in profits, which may be contributing to the recent price drop.
In the broader market context, LKP Finance's short-term performance has outpaced the Sensex, with a 9.08% increase over the past week compared to the index's 2.09%. However, the stock's recent decline may be influenced by negative factors such as a decrease in promoter confidence, with promoters reducing their stake by 35.37%, signaling potential concerns about the company's future. Furthermore, the company's weak long-term fundamentals, highlighted by a negative return on equity and declining net sales, may be causing investors to reassess their positions, leading to the current downward movement in stock price.