Why is LKP Finance falling/rising?

As of 17-Jul, LKP Finance Ltd's stock price is currently at 525.00, reflecting an increase of 1.75 (0.33%). The stock has shown a trend reversal, gaining after two consecutive days of decline. It has outperformed its sector by 0.66% today, with a notable rise in investor participation, as the delivery volume increased by 41.31% compared to the 5-day average. Over the past year, the stock has generated an impressive return of 185.71%, significantly outperforming the BSE500 index. However, despite these positive short-term movements, the company faces challenges such as operating losses and a weak long-term fundamental strength, with net sales declining at an annual rate of -10.18%. Additionally, the promoters have reduced their stake by -8.98%, indicating a potential lack of confidence in the company's future.
In the broader market context, LKP Finance's short-term performance has been relatively strong, with a 1-month return of +7.80%, compared to a modest +0.83% for the Sensex. However, the stock's performance over the past week has been negative at -2.78%, contrasting with the Sensex's decline of only -1.12%. This suggests that while the stock has shown resilience in the longer term, recent volatility and negative sentiment surrounding its fundamentals may be contributing to its fluctuating price movements.