Why is LKP Finance falling/rising?

As of 31-Jul, LKP Finance Ltd's stock price is rising, currently at Rs 551.55, reflecting an increase of Rs 26.55 or 5.06%. The stock has recently hit a new 52-week and all-time high of Rs 578.05, demonstrating strong performance today with a 10.1% intraday increase. Over the past week, the stock has gained 4.07%, and it has outperformed the sector by 5.6%. However, despite these positive movements, the company faces challenges, including operating losses and a significant decline in net sales growth, which has decreased at an annual rate of -10.18%. Additionally, promoter confidence appears to be waning, as they have reduced their stake by -8.98%, indicating potential concerns about the company's future.
In the broader market context, LKP Finance's recent performance stands in stark contrast to the benchmark Sensex, which has declined by 1.22% over the past week. While LKP Finance has shown impressive year-to-date returns of 160.04% compared to the Sensex's modest 3.90%, the stock's volatility and the falling investor participation, evidenced by a 15.38% drop in delivery volume, suggest that the upward momentum may not be sustainable in the long term. The combination of strong short-term gains against a backdrop of fundamental weaknesses and declining promoter confidence creates a complex picture for investors.