Why is Lords Ishwar falling/rising?

As of 02-Jul, Lords Ishwar Hotels Ltd is experiencing a decline in its stock price, currently at 18.25, which represents a decrease of 0.47 or 2.51%. The stock has underperformed its sector by 1.71% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 7.36% during this period. Additionally, the stock has shown a negative performance over the past week and month, with returns of -5.59% and -10.14%, respectively. Despite a positive return of 2.82% over the past year, the company's profits have decreased by 20%, indicating underlying issues. The stock's valuation appears attractive with a ROCE of 4.2, but it is trading at a discount compared to its peers. However, the weak long-term fundamentals, including a low growth rate in net sales and a high debt to EBITDA ratio, contribute to the negative sentiment surrounding the stock.
In the broader market context, the Sensex has shown a positive return of 0.79% over the past week and 2.50% over the past month, contrasting sharply with Lords Ishwar's negative performance. This divergence highlights the stock's struggles relative to the overall market. The company's declining investor participation, as evidenced by a 2.82% drop in delivery volume against the 5-day average, further suggests a lack of confidence among investors. Overall, the combination of poor short-term performance, weak fundamentals, and declining investor interest has led to the stock's current downward trajectory.