Why is Lords Ishwar falling/rising?

As of 03-Jul, Lords Ishwar Hotels Ltd is experiencing a decline in its stock price, currently at 17.34, which represents a decrease of 0.91 or 4.99%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 11.98% during this period. Additionally, it is trading below all key moving averages, indicating a bearish trend. The stock's performance over the past week shows a significant drop of 14.37%, while its one-month return is down 12.42%. Despite a slight positive return of 0.12% over the past year, the company has faced a 20% decline in profits, contributing to a weak long-term fundamental outlook, as evidenced by a low Return on Capital Employed (ROCE) of 4.2 and a high Debt to EBITDA ratio of 3.29 times.
In the broader market context, the Sensex has shown resilience with a 3.10% gain over the past month, contrasting sharply with Lords Ishwar's performance. The stock has underperformed the sector by 4.38% today, highlighting its struggles in a generally positive market environment. The significant drop in delivery volume, which has decreased by 65.02% against the five-day average, further indicates falling investor participation and confidence. Overall, the combination of weak financial fundamentals, declining profits, and poor recent performance relative to the benchmark suggests that the stock is facing considerable challenges, leading to its current downward trajectory.