Why is Lords Ishwar falling/rising?

As of 04-Jul, Lords Ishwar Hotels Ltd is currently priced at 16.62, reflecting a decline of -0.72 or -4.15%. The stock has been underperforming significantly, having fallen consecutively for the last four days, resulting in a total drop of -15.63% during this period. It is also trading below all its moving averages, indicating a bearish trend. Additionally, the stock has underperformed its sector by -4.3% today. Over the past year, the stock has generated a return of -8.43%, while its profits have decreased by -20%. The company's weak long-term fundamentals, highlighted by a low Return on Capital Employed (ROCE) of 4.2 and a high Debt to EBITDA ratio of 3.29, further contribute to the negative sentiment surrounding the stock.
In the broader market context, Lords Ishwar's performance has been notably poor compared to the benchmark, as it has declined -14.94% over the past month while the Sensex has increased by +3.01%. This stark contrast underscores the stock's struggles relative to the market, particularly given that the BSE500 has generated positive returns of 2.13% over the last year. The combination of weak sales growth, declining profits, and a lack of investor participation, as evidenced by a significant drop in delivery volume, suggests that the stock's downward trajectory is likely to continue unless there are substantial improvements in its operational performance or market conditions.