Why is Lords Ishwar falling/rising?

As of 07-Jul, Lords Ishwar Hotels Ltd is experiencing a decline in its stock price, currently at 15.79, which reflects a decrease of 0.83 or 4.99%. The stock has been underperforming significantly, with a consecutive fall over the last five days, resulting in a total return of -19.85% during this period. Additionally, it is trading below its moving averages across various time frames, indicating a bearish trend. The stock has also seen a sharp decline in investor participation, with delivery volume dropping by 46.22% compared to the five-day average. Despite having an attractive valuation with a return on capital employed (ROCE) of 4.2, the company has faced challenges, including a 20% reduction in profits over the past year, contributing to its negative performance.
In the broader market context, the stock has underperformed relative to the benchmark Sensex, which has shown a slight decline of only 0.20% over the past week, while Lords Ishwar's performance has been markedly worse. Over the last year, while the Sensex has gained 4.31%, Lords Ishwar has generated negative returns of -8.57%, further highlighting its struggles. The company's weak long-term fundamentals, characterized by low growth rates in net sales and operating profit, along with a high debt to EBITDA ratio, suggest that the stock's recent decline is influenced by both internal operational challenges and its inability to keep pace with market performance.