Why is Lords Ishwar falling/rising?

As of 14-Jul, Lords Ishwar Hotels Ltd is experiencing a decline in its stock price, currently at 16.23, which reflects a decrease of 0.77 or 4.53%. The stock has underperformed its sector by 3.88% today and has shown a trend reversal after three consecutive days of gains. Additionally, the stock's performance over the past month has been poor, with a return of -16.43%, while it has generated a return of -7.26% over the past year. The company's return on capital employed (ROCE) is low at 4.2, and despite being valued attractively compared to peers, its profits have fallen by 20% over the last year, indicating weak long-term fundamental strength. Furthermore, the delivery volume has decreased by 23.09% against the five-day average, suggesting falling investor participation.
In the broader market context, the Sensex has shown a positive return of 1.40% over the past month, contrasting sharply with the stock's significant decline. This underperformance highlights the stock's struggles relative to the market, particularly given its high debt to EBITDA ratio of 3.29 times, which indicates a low ability to service debt. The company's flat results in March 2025 and poor long-term growth, with net sales growing at an annual rate of only 2.11%, further contribute to the negative sentiment surrounding the stock. Overall, the combination of weak fundamentals, declining investor interest, and poor relative performance against the benchmark has led to the stock's current downward trajectory.