Why is Lords Ishwar falling/rising?

As of 18-Jul, Lords Ishwar Hotels Ltd is experiencing a price increase, with the current price at 16.84, reflecting a change of 0.84 or 5.25% upward. Today's performance indicates that the stock has outperformed its sector by 4.36%. However, it is important to note that while the stock is currently trading above its 5-day moving average, it remains below the 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has declined by 0.94%, and over the past month, it has seen a significant drop of 11.37%. Additionally, the stock has generated a return of -4.80% over the past year, with profits decreasing by 20%. The company has a Return on Capital Employed (ROCE) of 4.2, which suggests an attractive valuation, but its long-term fundamentals are weak, as indicated by a low average ROCE of 2.87% and a high Debt to EBITDA ratio of 3.29 times.
In the broader market context, the Sensex has shown a slight decline of 0.90% over the past week, while Lords Ishwar's performance has been worse, indicating a relative underperformance in the short term. The stock's year-to-date performance is notably poor, with a decline of 18.01% compared to the Sensex's gain of 4.63%. This disparity highlights the challenges faced by Lords Ishwar, particularly in terms of weak long-term growth and declining investor participation, as evidenced by a significant drop in delivery volume. Despite the recent price increase, the overall trend suggests that the stock is struggling to maintain momentum in a challenging market environment.