Why is Lotus Chocolate falling/rising?

As of 22-Jul, Lotus Chocolate Company Ltd's stock price is rising, currently at 1,276.00, reflecting an increase of 29.8 or 2.39%. The stock has shown a trend reversal today, gaining after four consecutive days of decline, and opened with a gain of 2.59%. It reached an intraday high of Rs 1289, indicating positive momentum. Despite a recent decline in delivery volume, the company has demonstrated strong long-term growth, with net sales increasing at an annual rate of 59.95% and a net profit growth of 110.56%. The stock has outperformed the BSE500 over the last year, generating a return of 57.32%, which further supports its positive movement.
In the broader market context, the stock's performance over the past week has been notably poor, with a decline of 10.74%, while the Sensex has only decreased by 0.47%. However, the stock's long-term performance remains robust, significantly outperforming the benchmark over three years with a return of 1035.23% compared to the Sensex's 46.57%. This contrast highlights the stock's volatility in the short term against a backdrop of strong long-term fundamentals, suggesting that while it may face short-term challenges, its overall growth trajectory remains promising.