Why is Ludlow Jute falling/rising?

As of 03-Jul, Ludlow Jute & Specialities Ltd is experiencing a price increase, currently at Rs. 438.00, reflecting a rise of 20.85 (5.0%). The stock has hit a new 52-week and all-time high today and has shown strong performance, gaining 33.72% over the last seven days. It has outperformed its sector by 4.7% today and is trading above all key moving averages. Despite this positive momentum, the company faces challenges, including a significant decline in operating profits over the past five years and a high Debt to EBITDA ratio, indicating potential risks to its long-term financial health.
In the broader market context, Ludlow Jute has significantly outperformed the benchmark Sensex, with a 1-week return of +27.47% compared to the benchmark's -0.62%. Over the past month, the stock has risen by 72.44%, while the Sensex has only increased by 3.10%. This strong performance is notable given the company's weak long-term fundamentals, including a negative growth rate in operating profits and low return on equity. Despite these concerns, the stock's recent gains reflect a robust short-term investor interest and liquidity, suggesting that market participants are currently optimistic about its near-term prospects.