Why is Luharuka Media falling/rising?

As of 04-Jul, Luharuka Media & Infra Ltd's stock price is currently at 4.65, showing no change (0.00%). The stock has underperformed its sector today by 1.92%, and while it is higher than the 50-day and 200-day moving averages, it is lower than the 5-day, 20-day, and 100-day moving averages. Over the past week, the stock has declined by 1.48%, and year-to-date, it has fallen by 4.32%. The company has weak long-term fundamental strength, reflected in an average Return on Equity (ROE) of 2.86% and a poor EBIT to Interest ratio of 0.78. Additionally, the stock is trading at a premium compared to its peers, with a Price to Book Value of 1.7, and its profits have decreased by 24% over the past year.
Broader market context indicates that the Sensex has performed better, with a 0.74% decline over the past week and a 6.77% increase year-to-date. This comparison highlights that Luharuka Media's recent performance is lagging behind the broader market trends. The stock's weak performance is compounded by flat results in its latest financial report, which showed the lowest Return on Capital Employed (ROCE) at 1.23% and a Debtors Turnover Ratio of 0.00 times. Overall, the combination of weak fundamentals, poor growth prospects, and underperformance relative to the market contributes to the stock's current stagnation.