Why is M & M Fin. Serv. falling/rising?

As of 19-Sep, Mahindra & Mahindra Financial Services Ltd is experiencing a price increase, currently at 289.00, reflecting a rise of 2.9 or 1.01%. The stock has shown strong performance recently, gaining 7.2% over the past week and outperforming its sector by 1.16% today. It has been on a consecutive gain streak for the last five days, and it is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite a negative return of -8.14% over the past year, the company's profits have increased by 10.6%, indicating a fair valuation with a Price to Book Value of 1.9. High institutional holdings at 41.67% suggest confidence from more knowledgeable investors, although the stock is trading at a premium compared to its peers.
In the broader market context, Mahindra & Mahindra Financial Services Ltd has outperformed the Sensex, which has only risen by 0.88% over the past week, while the stock has gained 7.2%. This indicates a strong relative performance in the short term. However, the company faces challenges with poor long-term growth, as evidenced by a net sales growth rate of only 9.57% annually and a high debt-equity ratio of 5.53 times. These factors may temper investor enthusiasm despite the recent positive movements in the stock price.