Why is Mach Conferences falling/rising?

As of 10-Sep, Mach Conferences & Events Ltd is experiencing a decline in its stock price, currently at 123.05, which reflects a decrease of 1.5 or 1.2%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 6.78% during this period. Additionally, it is trading close to its 52-week low, just 0.45% above the low of Rs 122.5. The stock has also underperformed its sector by 1.35% today and is trading below all its moving averages, indicating a bearish trend. While there has been a notable increase in investor participation, with delivery volume rising by 250% against the 5-day average, the overall sentiment remains negative.
In the broader market context, the stock's performance over the past week shows a decline of 4.24%, while the benchmark Sensex has gained 1.06%. Over the past month, Mach Conferences has dropped 9.19%, contrasting sharply with the Sensex's increase of 1.96%. Year-to-date, the stock has plummeted by 46.98%, while the benchmark has risen by 4.21%. This stark difference highlights the significant challenges faced by Mach Conferences in comparison to the broader market, contributing to the ongoing downward pressure on its stock price.