Why is Madhucon Project falling/rising?

As of 25-Jul, Madhucon Projects Ltd is experiencing a decline in its stock price, currently at 6.74, which represents a decrease of 0.22 or 3.16%. The stock has underperformed its sector by 1.35% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 6.13% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The company has reported a significant drop in net sales by 42.1% and has declared negative results for the last four consecutive quarters, contributing to its weak long-term fundamentals. The negative book value and high debt levels further exacerbate the stock's performance issues, leading to a strong sell recommendation.
In the broader market context, the stock's performance over the past week shows a decline of 6.39%, while the benchmark Sensex has only decreased by 0.36%, indicating a significant underperformance relative to the market. Over the past month, Madhucon Projects has fallen by 13.48%, compared to a modest decline of 1.56% for the Sensex. This stark contrast highlights the stock's struggles in both short-term and long-term performance, as it has generated a return of -61.46% over the past year, while the Sensex has increased by 1.78%. The overall market conditions do not appear to favor Madhucon Projects, which is reflected in its declining stock price and investor participation.