Why is Marico falling/rising?

As of 15-Jul, Marico Ltd. is experiencing a price increase, currently trading at 740.70, which reflects a rise of 12.95 or 1.78%. The stock has shown strong performance recently, gaining 2.08% over the last two days and outperforming its sector by 1.14%. It is also close to its 52-week high, being only 0.58% away from the peak of Rs 745. Over the past year, Marico has generated a return of 13.60%, significantly higher than the broader market's return of 2.36%. The company benefits from high management efficiency, as indicated by a return on equity (ROE) of 37.29%, a low debt-to-equity ratio, and substantial institutional holdings at 36.3%, which contribute to its positive momentum.
In the broader market context, Marico's short-term return of 1.82% over the past week contrasts sharply with the Sensex, which has declined by 1.36% during the same period. This divergence highlights Marico's resilience and ability to attract investor interest despite a generally challenging market environment. However, it is worth noting that there has been a decrease in investor participation, with delivery volume falling by 10.77% against the 5-day average, which could indicate a potential concern for future price stability. Overall, Marico's strong fundamentals and recent performance have positioned it favorably against the backdrop of a declining benchmark.