Why is Marico falling/rising?

As of 21-Aug, Marico Ltd. is currently priced at 739.15, reflecting a decrease of 12.35, or 1.64%. The stock has recently hit a new 52-week high of Rs. 759.95 but has underperformed its sector by 0.7%. After five consecutive days of gains, the stock is experiencing a trend reversal. Despite this decline, Marico has shown strong performance over various periods, with a year-to-date return of 15.32% and a one-year return of 8.79%, significantly outperforming the broader market, which has only generated a return of 1.35% in the same timeframe. Positive factors such as high management efficiency, low debt-to-equity ratio, and strong institutional holdings contribute to its resilience, although concerns about long-term growth and high valuation metrics may be influencing the recent price drop.
In the broader market context, Marico's short-term performance has outpaced the benchmark, with a one-week return of 3.99% compared to the Sensex's 1.74%. This indicates that while the stock is facing a temporary decline, it has been performing well relative to the market overall. The stock's liquidity remains healthy, with increased investor participation noted in recent trading volumes. However, the market's overall negative sentiment, reflected in the BSE500's return of -1.56% over the past year, may be contributing to the stock's current downward movement despite its strong fundamentals.