Why is Marico falling/rising?

As of 04-Sep, Marico Ltd. is experiencing a rise in its stock price, currently at 739.45, reflecting an increase of 4.9 or 0.67%. The stock opened with a gain of 3.66% today and reached an intraday high of Rs 761.45, marking a new 52-week high. Over the past week, Marico has outperformed the Sensex, with a return of +3.92% compared to the benchmark's +0.80%. The company has demonstrated strong performance metrics, including a high return on equity (ROE) of 37.29% and significant growth in net sales, which increased by 23.31% in the last quarter. However, there are concerns regarding its long-term growth potential, as operating profit has only grown at an annual rate of 8.25% over the past five years, and the stock is trading at a premium valuation compared to its peers.
In the broader market context, Marico's performance stands out, especially as the BSE500 has generated negative returns of -4.38% over the last year, while Marico has achieved a return of 14.49%. This indicates that the stock is not only resilient but also appealing to investors, particularly institutional investors who hold 36.33% of the company. Despite the positive short-term performance, the decline in delivery volume by 51.09% against the five-day average suggests a potential decrease in investor participation, which could impact future price movements. Overall, while Marico is currently rising, the mixed signals regarding long-term growth and valuation could pose risks moving forward.