Why is Marico falling/rising?

As of 12-Sep, Marico Ltd. is experiencing a slight increase in its stock price, currently at Rs 736.10, reflecting a change of 1.9 (0.26%) upward. The stock is trading close to its 52-week high, just 3.44% away from Rs 761.45, and has outperformed its sector by 1.15%. Additionally, Marico has shown strong performance over various time frames, with a year-to-date return of 14.85% compared to the Sensex's 4.82%. However, there is a noted decline in investor participation, with delivery volume falling by 23.39% against the 5-day average. The company benefits from high management efficiency, a low debt-to-equity ratio, and strong institutional holdings, which contribute positively to its stock performance. Despite these strengths, concerns about long-term growth and high valuation metrics, such as a PEG ratio of 5.9, could temper investor enthusiasm.
In the broader market context, Marico's recent performance has been relatively strong, with a 1-week return of 0.70%, although this is below the Sensex's 1.48% increase during the same period. Over the past year, while the stock has generated a return of 7.31%, the broader market has faced negative returns of -1.28%. This indicates that Marico has managed to outperform the market despite broader economic challenges. The stock's ability to maintain a positive trajectory amidst a generally unfavorable market environment highlights its resilience, although the declining investor participation may signal caution among retail investors.