Why is Marico falling/rising?

As of 26-Sep, Marico Ltd. is currently priced at 698.30, reflecting a decrease of 5.1 points or 0.73%. The stock has been experiencing a downward trend, having fallen consecutively for the last two days, resulting in a total decline of 1.36% during this period. Additionally, the stock's performance over the past week and month shows declines of 3.08% and 3.05%, respectively, while it has outperformed its sector by 0.42% today. Despite its strong fundamentals, including a high return on equity of 37.29% and a low debt-to-equity ratio, the stock's recent performance is hindered by falling investor participation, as evidenced by a significant drop in delivery volume.
Broader Market Context: In comparison to the benchmark Sensex, Marico's short-term returns have lagged, with a 1-week decline of 3.08% against the Sensex's 2.66% drop. This underperformance in the short term contrasts with its year-to-date gain of 8.95%, which is notably higher than the Sensex's 2.93% increase. The broader market context indicates that while Marico has shown resilience over the longer term, its recent price movement is influenced by a combination of declining investor interest and short-term market pressures, despite its solid management efficiency and institutional backing.